AVEENO: GLOBAL REBRAND
Creative Director, Creative: Copy (some) Art
Aveeno is a household name with a powerful oat ingredient, but it is often viewed as “your grandmother’s skincare”. We were tasked with refreshing the Aveeno brand, modernizing it without losing its core identity.
We created a new brand platform, refreshed the photography and got to work on the Aveeno TOV.
Art Director: Abigail Chieppa
Senior Designer: Tess Barnes
Your skin is strong, but it has the power to be stronger.
Aveeno works with your skin to enhance the skin’s natural regenerative powers so even the most sensitive skin can thrive.
