READY FOR SPORT: THE ANTHEM

Faced with the challenges on 2020, we created a series of films “Ready for Sport” leading with “The Anthem” a campaign film that reflected on sporting history to celebrate the true magnitude of what it brings to the world.

The film explores how sports can bring communities together as we see a montage of raw emotion, dedication and exhilaration through leading global athletes.

“Sports might not be the answer right now, but it teaches us that impossible challenges must be faced and overcome,”

This piece for adidas became one of the brand’s most viewed pieces, increased site traffic, apparel purchase and sign up and more greatness.