Creative Direction
Creative: Art & Copy
Fashion Meets Flavour
The Flavor Note Collection
With over 200 flavor notes to taste, Woodford Reserve is an elegant, premium bourbon. To showcase some of the flavors, we partnered with global designer’s Sergio Hudson (Michelle Obama, Priyanka Chopra, Beyonce, Blake Lively and so many more powerful women) and Hanifa (Beyonce, Kylie Jenner, Sarah Jessica-Parker, Issa Rae and many female powerhouses). Both designers created looks inspired by four of the 200 flavor notes. We worked alongside the designers to design the collection and the stunning pieces were featured in NYFW and hosted alongside Woodford Reserve.
SERGIO HUDSON.
Inspired by citrus and blueberry flavour notes
HANIFA
Inspired by chocolate and rose petal flavour notes
Corresponding cocktails were created to highlight specific flavor notes.
