
Adidas: Karlie Kloss
Curious By Design
Creative Director, Creative: Copy (some art)
Karlie Kloss is not just a global supermodel, she’s also passionate about empowering young women in STEM. In 2015, she founded the coding program “Kode with Klossy” a free coding camp across the U.S for girls between the ages 13-18. Inspired by her coding program, we developed a creative platform the harkens back to elements of design. It was important to highlight the educational aspects embedded within the new collection as well as the desire the applicants had to learn code. So, the platform ‘Curious By Design” was born. It not only featured Karlie, but also featured graduates from the ‘Kode With Klossy’ program.