Creative Direction
Creative: Art & Copy
United by Summits
For this global platform, we created a series of films that sought to reframe what the great outdoors means to different people, all of whom are ‘United by Summits’.
We all have our own ambitions, achievements and inspirations. In short, we all have our own summits to reach and we all take our own steps to reach them.
This is something which unites us.
Trail running .
An inspirational story of determination and perseverance.
Adaptive Climbing
The assumption that those who are differently abled are unable to scale the highest of heights is an assumption that is rejected by this crew of adaptive climbers.
UBS: CALL TO ACTION
We put out a global call to action asking individuals to share with us their dream summit. The lucky ones were able to achieve dreams they never thought possible.
