Creative Direction: Copy and film, photography direction
Adidas: XPLORIC
Creating a fun campaign for the Adidas all-terrain Xploric collection. One look for the great outdoors and another for an all weather situation in the city. I have never been as cold as I was filming in a forest at 7am in the morning. It actually took me a couple of days to heat up my bones. The city shoot was a bit more fun, the sun came out in London and anyone who has experienced London in the sunshine knows it’s an absolute vibe.
RAIN.RDY.
The ultimate in rain protection and style. The challenge was to create a campaign and toolkit for markets allowing them to introduce a higly-functional jacket viewed through a lifestyle lens. Focussing on every single product feature and creating a contextual narrative to elevate the product.
The Great Outdoors
Where function meets fashion with the adidas Xploric Rain.Rdy collection.